About Us

Rockerbox was founded in 2013 by two early AppNexus engineers, Rick and Ron. They started Rockerbox with the idea that recent user behavior (i.e., someone’s last 60 minutes of online activity) is a powerful indicator of buying intent.

This initial idea led Rockerbox to launch a fully managed media service. Harnessing a unique ability to identify and target prospects based on their recent browsing behaviors, Rockerbox began driving successful prospecting campaigns for over 200 brands — ranging from startups to Fortune 100s.

From this foundation, the company has grown and expanded its solutions. Rockerbox has built a best-in-class attribution suite, allowing marketers to determine the effectiveness of all their activities. The platform provides customer insights as well as recommendations on how to reallocate media spend.

Just as gold miners used rocker boxes to separate dirt from gold, Rockerbox enables marketers to find their golden nuggets of marketing insight.

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Our Team

Ron Jacobson

Ron Jacobson Linkedin Twitter RSS Feeds

Ron Jacobson is the Co-Founder and CEO of Rockerbox. Prior to Rockerbox, he managed the Real Time Platform product team at AppNexus. Ron is a McGill University alumn (Comp Sci + Econ), San Antonio Spurs fan, Triumph rider, late night coder and mentor to various NYC startups.

Rick O'Toole

Rick O'Toole Linkedin Twitter

Rick is the Co-Founder and CTO of Rockerbox. He directs the company's product and technology vision. Most recently, he led integrations at AppNexus for companies such as Facebook and Yahoo. He also was a founding data science engineer in AppNexus’ Marketplace-Analytics group. Rick holds a B.S. in Mathematics and Economics from Harvey Mudd College.

James Goldstein

James Goldstein Linkedin

James formerly worked in sales at AdKarma and the New York Yankees. He is a long distance runner and a hopeless New York Knicks season ticket holder.

Daniel Shoten

Daniel Shoten Linkedin

Dan was most recently a Client Success Partner at OrderGroove. He previously worked at AppNexus. Dan is a Syracuse alum, a basketball fanatic, and an optimistic Knicks season ticket holder.

Jenny Bivens

Jenny Bivens Linkedin

Jenny combines experience in project management and process improvement to lead operations in the Media Trading team at Rockerbox. She loves solving problems, Python, and cats!

Rich Archer

Rich Archer Linkedin

Rich is a software engineer at Rockerbox. He earned a master’s degree in information systems management from Carnegie Mellon University and a bachelor’s degree in economics from University of Richmond.

Eddie Chu

Eddie Chu Linkedin

Eddie is a former startup CTO who is passionate about the stories data tell. He enjoys eating his way around the globe and all things sports related.

Mor Bachar

Mor Bachar Linkedin

Mor is an industrial engineer, who's passionate about the combination of data science and business strategies. She loves to travel to new places and explore the world through food.

Nicole Glon

Nicole Glon Linkedin

Nicole joined Rockerbox from the National Kidney Foundation. She is a Penn State alum and co-captained the 2014 Fencing NCAA champions. Nicole loves to travel and experience new cuisines.

Rebecca Ulrich

Rebecca Ulrich Linkedin

Rebecca comes to Rockerbox from UMWW where she was a planner for ExxonMobil and the U.S Army. She loves exploring the city, food, and dogs (specifically cockapoos).

Saila Kath

Saila Kath Linkedin

Saila is a recent graduate of NYU and is passionate about using data to deliver scalable and effective business outcomes. You can almost always find her scouring dog shelters looking for new furry siblings or living inside her favorite vegan restaurants.

Sarah Kurisu

Sarah Kurisu Linkedin

Sarah is a front end engineer at Rockerbox. She previously worked in project management at Upspring Media and graduated from Scripps College. She enjoys traveling, running, watching Netflix, studying Japanese, and rooting for the San Francisco Giants.


Sameen Karim Linkedin

Sameen comes to Rockerbox via the acquisition of Eventable, where he was a Co-Founder and CEO. Sameen is a proud UC Berkeley dropout and a big believer in the power of innovation and entrepreneurship.


Akash Malhotra Linkedin

Akash was previously a Co-Founder of Eventable. Now a Rockerboxer, sometimes a traveller, occasionally a story-teller and too rarely a scuba diver.


Will Percival Linkedin

Will is a full-stack software engineer at Rockerbox. He got into software development because he enjoys creating things and solving puzzles. Will is also a huge UConn sports fan (his alma mater), is a bit of a bookworm and loves playing golf.


Michelle Spagnoli Linkedin

Michelle is Rockerbox’s Marketing Manager. She previously led marketing at Eventable and is a graduate of Fordham University. Michelle loves New York City, yoga, and camping.

We're Hiring!

At Rockerbox, we are working to enable companies to better understand
their customers and more efficiently grow their businesses.

Join Our Team

Awards & Accolades


2018 Inc. 5000

Adtech Startup of the Year

Adtech Startup of the Year

HOT ZONE Competition

HOT ZONE Competition

Startup Spotlight

Startup Spotlight